You’re on your way to fulfilling your dream and starting your own counseling practice. As part of the process, you’re setting up a website to help clients find your services. But now comes another challenging part. You have to write your bio for your site, and you have no idea how to do that. Don’t worry! We’re here to help. This post outlines how to write a therapist bio.
Why You Need a Professional Bio
Writing about yourself is difficult. So much so that you may consider skipping the whole bio thing altogether. After all, your website is about your practice, not you, right? Actually, that’s incorrect. People seeking counseling decide where to go for help based on a set of factors like location, insurance, and specialty. But you are the most crucial factor. People want to find a therapist they can relate to. Sure, they want someone with the right expertise, but even more, they want someone who makes them feel comfortable, shares their counseling goals, and understands them.
The About page of your practice’s website houses your bio. It introduces you to the site’s visitors. It establishes your credentials and helps them get to know you. It also is where you place a photo of yourself. Make no mistake about it — potential clients look at your photo to see if they think you look like someone they can trust.
5 Elements to Include in Your Bio
Ok, so you can’t avoid the bio. It has to be on your website. So how do you write a therapist bio? It’s a relatively painless process once you know what a therapist bio includes.
- Introduce Yourself – Put your name in the first sentence of your bio so the reader knows immediately who they’re reading about. Think of the first sentence as your virtual introduction. You can even make it creative. Like, “I’m Dr. Jill Smith. I’ve worked as a licensed psychiatrist for 15 years. And when I’m not working, I make the best apple pie you’ve ever eaten.” Think of a little fun fact you can provide about yourself that will keep the visitor reading.
- Outline What You Do – After introducing yourself, provide information about your practice. Think about the types of questions a potential client likely has about your practice and answer them. Questions to include:
- How long have you been in your current location?
- What is your specialty?
- Are there certain types of patients that you’re seeking?
- Why should someone come to your practice?
- What can clients expect during sessions with you?
- Also, consider telling potential clients why you decided to become a counselor. What attracted you to the discipline?
- Establish Your Expertise – In this part of the bio, explain why you’re an expert and worthy of consideration. This explanation includes listing your degrees, past professional experience, and any special certifications you may have. You want to establish that people are in safe hands if they choose you as their counselor.
- Relate Personally – The next part of your bio is to attempt to relate on a more personal level with the reader. Tell them a few things about yourself. Why did you decide to start your practice? Why now? Then go into something more personal like your hobbies or interests outside of work. You may even want to talk about your partner or children. For example, “I live with my husband, two children, and our three dogs. When I’m not working, I love to spend time hiking and watching football. Go, Browns!”
- Tell Them What’s Next – The final part of your bio is a call-to-action. You tell the reader what you’d like them to do next. For example, “If you’re interested in scheduling an introductory session where we can learn more about each other, and you can assess how I can help you, click on the scheduling button below.” Your goal at this point is to gather contact information from the reader or get them to schedule an appointment.
Finalizing Your Bio
Once you write your bio, you want to make sure it reads well, everything is spelled correctly, and it’s grammatically correct. Read your bio out loud. If there are any places that you stumble over as you’re reading, rewrite them to make them easier to understand. Run spell check and maybe ask a friend or partner to read it for you too. Once you feel confident that it’s ready, post your bio on your website with a photo of yourself.