How to Grow Your Mental Health Practice

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Do you want to grow your mental health practice, but you’re not sure what approach is best for obtaining new clients? In today’s post, we have some tips to help you free up time in your schedule to grow the business and see more clients.

Optimize Practice Operations and Automate

Adding clients is fabulous, but you’re only one person. Without working all hours, how are you supposed to fit in seeing all these new clients? Managing a growing client base while maintaining a healthy work-life balance can be challenging.

Start by identifying the repetitive, time-consuming tasks you can automate or delegate. These tasks might include appointment scheduling, billing and invoicing, client intake forms, appointment reminders, data entry, and reporting. Make a list of these tasks to prioritize them for delegation or automation.

Delegate to an Assistant

Anything you can automate may be ripe for delegation. But who do you delegate to? Consider hiring an assistant to help with various administrative tasks. They can handle appointment scheduling, billing, paperwork management, and other tasks that take up your time, freeing you to see more clients.

Billing and invoicing can be time-consuming and require attention to detail. An assistant can generate invoices, track payments, and manage insurance claims. They can handle the administrative aspects of billing, including verifying insurance coverage, submitting claims, and following up on outstanding payments. This assistance allows you to streamline your practice’s financial processes while ensuring accurate and timely payments, freeing you up to treat clients.

Other tasks to delegate to an assistant may include:

  • Social Media Management – Having a strong online presence for your business is vital, but planning and creating engaging posts often requires a lot of time and effort. By delegating at least part of this task to your assistant, you can get the most out of your social media accounts by working together on post planning, content creation, and interacting with your followers. This assistance will allow you to maximize your social media efforts while freeing time for other important aspects of your business.
  • Email Responses – Responding to emails can be time-consuming for any professional. The average office worker receives 120 emails a day. Not all emails you receive require your expertise. Your assistant can review incoming messages and categorize them based on urgency and complexity. They can also quickly identify simple queries they can address without your direct involvement. You can even create templates for frequently asked questions that your assistant can use as a basis for their responses, ensuring consistency across responses.

Hiring an assistant can also provide you with general administrative support. An assistant can complete tasks such as managing office supplies, handling mail and deliveries, coordinating meetings or events, answering phones, greeting clients, and assisting with anything else that comes up. By delegating these tasks, you can focus on providing quality care to your clients.

Use the Right Practice Management Software

As well as considering hiring an assistant, you can look into automation software to streamline your processes.

Consider transitioning from paper-based records to electronic health records (EHR). EHR systems let you securely store and access client information, track progress notes, enter treatment plans and assessments, and simplify record-keeping. Ensure you choose an EHR system that complies with privacy and security regulations, including HIPAA. HIPAA-compliant programs already exist, many of which have a free trial or demo, so it’s just a matter of choosing the one best suited to your needs.

Replace paper-based intake forms, consent forms, and any other relevant forms with electronic forms. Create digital forms that can be completed by clients online before their appointments. This approach saves you time, reduces physical paperwork, and ensures accurate data entry.

Other tasks to consider automating include:

  • Email Responses – Explore email management tools and plugins that can help you streamline your inbox. You can use rules and filters in your email system to automatically mark and file certain emails, keeping them nice and tidy and making them easier to process when the time comes. Email tools can provide features such as email tracking, snoozing, reminders, or advanced search capabilities, making it easier to manage and find specific emails when needed.
  • Appointment Scheduling – Use an online scheduling tool that allows clients to book appointments directly through your website or a dedicated scheduling page. These tools provide real-time availability and send automated confirmation emails to you and the client. Some can even send reminders for you, which can minimize no-shows. You also can create triggers so they send clients the paperwork they need to complete or update before their appointment.
  • Social Media – If you’re not ready to hand over your social media to an assistant, consider using a social media scheduling platform to automate your posts. Then you can plan and schedule your content to ensure a consistent presence. These tools often allow you to track engagement, analyze metrics, and adjust your social media strategy as necessary.

Leverage Traditional Marketing

While digital marketing has gained prominence in recent years, it’s not the only way to go. Traditional marketing methods can still be effective in growing your mental health practice. Leveraging conventional marketing strategies can help you reach a broader audience and attract new clients.

Local Networking

Local networking can be a valuable strategy for growing your mental health practice and building professional relationships within your community.

Networking with professionals in complementary fields, such as physicians, other therapists, or social workers, can lead to valuable referral partnerships. When these professionals clearly understand your services, specialties, and treatment approaches, they’re more likely to refer clients who can benefit from your expertise. Plus, they’ll feel more comfortable referring you after meeting and engaging with you. Building strong referral networks can generate a consistent flow of new clients for your practice.

Participate in local community events, health fairs, or wellness expos where you can showcase your practice and engage with community members. Set up a booth or table to distribute information and answer questions. This approach allows you to connect with potential clients, establish rapport, and increase visibility within your community.

Free Publicity

Securing free publicity can be a valuable strategy to raise awareness of your mental health practice and establish yourself as an expert. Platforms like Help a Reporter Out (HARO) provide opportunities to connect with journalists and potentially be featured in media outlets.

Register on HARO or similar platforms that connect journalists with expert sources. HARO sends you a daily email alert containing media queries from journalists seeking expert input on various topics. Ensure you choose the relevant categories or topics related to mental health, therapy, counseling, or your specific areas of expertise within your practice.


Referrals play a significant role in growing a mental health practice. They can bring in new clients and validate the quality of your services. To learn how to get more referrals, read our post dedicated to the topic.

Don’t just wait for referrals to come to you. Create a marketing letter introducing your practice, highlighting your expertise, and expressing your interest in collaborating with people you believe may be able to refer clients your way. The letter should be concise, professional, and focused on your value to the referral source’s clients. Tailor the letter to each recipient to make it personalized and relevant to them.

Key elements to include in the marketing letter:

  • Introduction – Begin with a warm greeting and an introduction of yourself and your practice. Briefly explain your background, qualifications, and experience in the mental health field. Don’t spend too much time here, as you want to really highlight what sets you apart in the next step.
  • Why You’re Worth Referring Clearly communicate the benefits and unique aspects of your practice. Highlight any specialized services, evidence-based approaches, or innovative techniques you offer. Explain how your practice can complement the services of the referral source and enhance the overall care provided to clients.
  • Collaboration Opportunities – Express your interest in collaborating with the recipient to provide comprehensive care for mutual clients. Emphasize the importance of a multidisciplinary approach and your willingness to work together to achieve positive outcomes. Be sure to also highlight that you’d be looking to refer clients to them too.
  • Referral Process – Provide clear instructions on how to refer clients to your practice. Include your contact information and any necessary forms or documents that need to be completed. Assure the recipient that you will maintain open communication and provide timely feedback on referred clients’ progress.
  • Call to Action – Encourage the recipient to reach out for further discussion or to schedule a meeting. Express your eagerness to explore collaboration opportunities and strengthen professional relationships.

Remember that referrals go both ways. Look out for opportunities to refer clients to other professionals you know they would be a good fit for. This way, people are more likely to think of you when wondering who they should refer someone to. Staying at the top of their mind means they’re more likely to remember you and send clients your way.

Master Digital Marketing

In today’s digital age, having a strong online presence is crucial for the growth of your therapy practice. More than five billion people are online. You don’t want to miss out on the chance to reach them. By leveraging the power of digital marketing, you can effectively promote your therapy services, establish yourself as a trusted authority, and build meaningful relationships with potential clients.


Create a professional website that showcases your practice, services, and expertise. Ensure your website is user-friendly, visually appealing, and optimized for search engines. Be sure to use clear calls-to-action and contact information to encourage visitors to reach out for more information or to book appointments.

Websites don’t have to be fancy or high-tech, and they definitely don’t have to be complicated to create. Read our guide on how to build a therapy website with WordPress to equip yourself with the skills you need to get started.

Pages you should have on your website include:

  • About – This is where you can introduce yourself, establish your credentials, and help visitors get to know you better. It’s an opportunity to showcase your expertise, share your professional background, and convey your unique approach. Including a photo of yourself on the About page adds a personal touch.
  • Services – This page is for letting your clients know about the specific services you offer. Clearly outline your services, including therapy modalities, counseling specialties, or anything else you offer that makes your practice unique. This page allows clients to understand if your services align with what they’re looking for.
  • FAQs – Including a frequently asked questions page on your website is valuable for providing important information for visitors. Address common questions about your practice, therapy process, payment options, confidentiality, or any other concerns potential clients may have. This page can help them feel more comfortable and informed when considering your practice for their initial appointment. If you don’t have any commonly asked questions, using the page to provide useful information that clients might wonder about is perfectly OK.
  • Scheduling – As mentioned before, you can offer the convenience of online session scheduling directly through your website. Implement an online scheduling tool that integrates with your calendar to let patients book sessions based on live availability. This approach streamlines the appointment booking process, saving you and your clients time.
  • Contact – Make sure you have a contact page that allows visitors to reach you via email and telephone.

Create a Blog

By creating compelling content that educates, engages, and resonates with your target audience, you can position yourself as an authority in your field. Develop a blog to share mental health tips, insights, and resources. By addressing common issues, sharing insights, and providing practical advice, you can demonstrate your expertise and showcase your ability to help clients overcome challenges.

Not sure about blogging? Read our therapist’s guide to blogging to learn more about how to do it and why it’s worthwhile for your practice.

Promote your blog content through social media platforms, email newsletters, and professional networks to increase visibility and attract potential clients. Engage with your followers, spark discussions, and encourage them to share your content with their networks.

Local SEO

When potential clients start looking for a therapist, many go straight to search engines and use location-based keywords, such as “therapist near me” or “therapist in [city name].” Optimizing your online presence for local searches increases your chances of appearing prominently in search engine results and attracting local clients. By implementing effective local SEO strategies, like using local keywords in your content and completing your Google Business Profile, you can ensure that your therapy practice is visible to people actively seeking therapy services in your area.

Social Media

Join local community groups or forums on social media platforms or community websites. Identify the platforms most relevant to your practice, such as Facebook, Instagram, LinkedIn, or Twitter, and create professional profiles.

Actively participate in discussions and provide helpful insights related to mental health. Engaging online can expand your network, raise awareness of your practice, and potentially generate new client bookings and referrals.

Use social media to promote your blog posts. Be consistent with your postings. You don’t have to post every day, but a few times a week helps to keep you relevant. Read our dedicated blog post for more on using social media marketing to grow your practice.

Therapist Directories

Another great way to master digital marketing is to have profiles on therapist directories. Ensure your practice is listed on relevant online directories, such as All Counseling’s or local healthcare directories. These platforms attract people who are actively seeking mental health services. Having profiles there can help improve your online visibility.

Email Marketing

Create an email newsletter with mental health and practice-related information. Encourage clients, potential clients, and website visitors to sign up to receive messages from you. Send regular newsletters or email campaigns to provide valuable content and updates about your practice. Personalize your emails where possible to make them relevant and engaging. Remember to comply with email marketing regulations and provide options for subscribers to unsubscribe if they change their minds about receiving news from you.

Consider Advertising

If you still have room to grow after implementing the methods above, consider using advertisements to bring in new clients. Advertising can be an effective strategy for growing your therapy practice and reaching a wider audience.

Start by identifying your target audience — the people you want to reach with your advertising. Consider demographics, such as age, location, and even income. Understanding who you’re trying to reach will help you tailor your advertising messages and choose the most relevant places to advertise.

Next, determine your advertising goals. Do you want to increase brand awareness, generate more leads, or promote a specific service you offer? Setting clear goals will guide your advertising strategy and help you measure the success of your campaigns.

When creating your ad, make sure you follow the guidelines for the platform you’re using and adhere to all ethical regulations associated with mental health practices. Read our blog for specific tips about advertising your therapy practice.

Let All Counseling Help

You can grow your practice in many ways, from expanding your team with an assistant to using marketing and advertising your services.

All Counseling is an online platform enabling you to be there when potential clients search for a therapist. Claiming your profile means you can make sure all of your details are correct, showcase your experience and areas of expertise, and let clients know that you’re available to take them on as a new client.

Claim your profile today to start reaching potential clients and growing your practice.

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