High quality content is the cornerstone of digital marketing and it’s been the core of the marketing system I’ve used for over 20 years. Google search, social media, and email are wonderful ways to obtain new clients, but they are merely the vehicles and tools for delivering content. You have…

What is Google Business Profile? Google Business Profile is a free tool that allows therapists and counselors to manage their local online presence across Google Search and Maps. When you enter and verify your business information, this profile can help future customers find your business in local results on Google's…

If I were to ask you to start a blog, I’m going to bet you’d become really uncomfortable. It’s a natural response because you are a therapist and not a writer or marketer. Now what I asked you to take an everyday conversation with a client and turn that into…

If you’re a new therapist or you recently started your own private practice, you’re probably thinking a lot about acquiring clients and growing your counseling business. It’s something that a lot of small business owners think about. But if you’ve never worked in digital marketing or had to worry about…